A Privacy-Preserving Customer Service Center

The recent Coinbase, UnitedHealth, and Okta breaches have been a wakeup call to PII challenges in customer support centers, impacting fraud, liability, stock price, and customer experience.

With new tools and technologies like Blind Insight's real-time encryption-in-use platform, teams can now work with encrypted data in production environments without ever fully exposing it. Fine-grained programmable access controls and a proxy-backed API-driven architecture make it possible to grant and revoke access at the field-level to run encrypted analysis, or decrypt the contents–a true Zero Trust architecture deployable in modern software stacks.

In a customer support workflow, for example, this means building a call list by filtering records while they're still encrypted without ever needing to decrypt them.

It means giving a rep time-bound, field-specific access in real-time, only while they’re on a call, enriching that with aggregate data like sentiment analysis on previous call transcripts, without decrypting the transcripts themselves, and revoking that access the moment the session ends.

The rest of the data? It stays encrypted. Always. And business still gets done.

This isn’t just more compliant and secure. It just makes sense. It reduces risk not just for the organization but for the individuals who trust it with their most personal information. It means that even in the event of a breach—or a bad actor inside the perimeter—the window of exposure is narrow by design. It also means you can maximize the value of your sensitive data responsibly, leading to increased operational efficiency, data partnerships, and accelerated innovation.

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